Since 1 October 2026, HubSpot prices new customers in Europe, the Middle East and Africa on seats and credits instead of hubs. The US price list has not changed.
If you already pay HubSpot, you cannot switch. HubSpot’s only public statement on existing customers is one line in its pricing supplement: “If you have legacy Subscription Services, we may choose to move you to our then-current products.” No date, no migration path. That makes this the model you may be moved onto, and the one to know about before your next renewal.
What changed
Three things, and the first one is the biggest.
One edition for the whole account. You choose Starter, Professional or Enterprise, and that is it: “mixed-edition subscriptions are not supported”. Today a portal can run Marketing Hub Enterprise beside Sales Hub Professional. Under the new model it cannot.
Seats are per person, not per hub. Someone who holds a Sales seat and a Service seat today pays for two. Under the new model that person needs one seat.
Usage is paid in credits. Emails, workflow actions and AI features draw on a monthly credit allowance, and marketing contacts are no longer billed separately.
Seats
| Seat | Starter | Professional | Enterprise |
|---|---|---|---|
| GTM seat | €20, max 10 paid seats | €100 | €175 |
| Ops seat | not available | €50 | €50 |
Starting list prices per seat per month. A GTM seat gives full access to the platform: marketing, sales and service. An Ops seat gives “select automation, reporting, and governance functionality”, meant for operations people who support the customer-facing teams. Every account needs at least one GTM seat.
For comparison, a Sales or Service Hub Enterprise seat lists at €150 today. A GTM seat on Enterprise lists at €175, but it replaces every hub seat that person holds.
Credits
Each edition includes credits every month: 5,000 on Starter, 10,000 on Professional, 15,000 on Enterprise. Beyond that a credit costs €0.01, billed afterwards, or you buy capacity up front in packs of 1,000 credits for €10 a month.
The two things almost every portal spends credits on:
| Action | First 10,000 a month | 10,001 to 55,000 | 55,001 to 100,000 | Above 100,000 |
|---|---|---|---|---|
| Email sent through HubSpot | 15 credits | 5 | 2 | 0.5 |
| Workflow action | 3 credits | 2 | 0.5 | 0.1 |
“Email sent through HubSpot” means every email HubSpot sends for you, marketing and automated alike. One-to-one emails from a connected inbox do not count. AI agents and data features have their own rates in HubSpot’s rate sheet.
A worked example: 3,000 emails a month on Professional is 45,000 credits. Take off the 10,000 included and you pay €350 a month in credits.
Packs
Instead of paying per credit, volume can be covered by flat monthly packs.
Email (Professional and Enterprise): 2,000 sends for €200, 10,000 for €1,000, 100,000 for €3,000, 1,000,000 for €6,000.
Workflow actions (Professional and Enterprise): Growth covers 500,000 actions for €150, Scaled covers 500,000,000 for €900.
Marketing packs bundle both with extra credits. Base costs €150 and is Starter-only (2,500 sends, 250 actions, 2,500 credits). Growth costs €1,300 (10,000 sends, 500,000 actions, 40,000 credits) and Scaled €5,000 (100,000 sends, 500,000,000 actions, 150,000 credits); both are sold on every edition. On Starter, which has no email packs, marketing packs are the only flat fee for sends.
In the example above, the 2,000-send pack brings the bill from €350 to €250: €200 for the pack, and the other 1,000 sends cost 15,000 credits, 5,000 of them over the allowance.
Records instead of marketing contacts
Marketing contacts “are included as a record type within the record capacity for your subscription”. Each edition includes records across all objects: 25,000 on Starter, 250,000 on Professional, 15,000,000 on Enterprise. More costs €5 per 1,000 on Starter and Professional, or €100 per 1,000,000 on Enterprise, up to 50 million.
If you pay for a large marketing-contacts tier today, this is where the new model can differ most from what you pay now.
Four things that skew the comparison
Getting the new number is arithmetic. Getting a number you can compare with today’s invoice is where it goes wrong.
- Count people, not seats. A user with Sales, Service and Revenue seats is three seats today and one GTM seat tomorrow. Count seats and you overstate the new model.
- Do not count bundled Core seats twice. A hub subscription often includes Core seats; the invoice says so (“includes 5 Core seats”). Those are paid for inside the hub fee.
- Compare the whole invoice. The new model replaces hub fees and marketing-contact tiers as well as seats. Compare seats with seats only, and the new model looks dearer than it is.
- Apply the included credits before you pick a pack. At low volumes the plain credits are often cheaper than the smallest pack. Workflow action volume is the hard one: HubSpot shows it nowhere you can export, so it has to be an estimate.
Who tends to come out cheaper, and who does not
Cheaper, typically: portals where people hold several hub seats each, and portals paying for a large marketing-contacts tier.
Dearer, typically: portals that send a lot of email, and Enterprise portals with many people who each hold a single hub seat today, because €175 is more than €150.
Most portals are a mix of both, which is why the honest answer is a calculation rather than a rule of thumb.
What to do if you are already a customer
Nothing changes on your current contract. What changes is what you can ask for at renewal.
- Know your number first. If the new model would cost you less, that is an argument in the renewal conversation. If it would cost you more, it is worth asking for price protection in case HubSpot moves you mid-term.
- Read your renewal terms. Discounts at renewal do not always match the first term, and an automatic renewal can carry a different price.
- Clean up before you count. Seats nobody uses and contacts nobody emails cost money in both models.
Prices from HubSpot’s Flexible Seats and Credits Pricing Supplement, checked 16 October 2026. List prices; real contracts are discounted.